Economical & High-Quality Business Card Shell Imprinting Strategy

Economical & High-Quality Business Card Shell Imprinting Strategy 2
Printing business cards with masters, also known as shells, is a technique used in the printing industry that allows common elements of a business card (or other printed customizable items for that matter) to be printed in two consecutive independent print runs. This process takes advantage of the efficiency associated with high volume print runs (50,000 – 100,000 business cards). By using this strategy, a portion of a business card can be printed at a significantly lower cost than printing…Read More